RACEMOM and RACEDAD is a family business located in Phoenix, AZ. It is owned and operated by Michelle and Aaron Hernandez, along with their two kids, AJ and Ashley. Aaron has a long history in racing. He started out in BMX racing, then moved on to motocross and sprint cars, mini sprints, and is now racing go-karts. He won an IKF Grand National Championship in 2005.

Michelle and Aaron are also active in the Phoenix hot-rodding community, with Aaron being an active member of a local car club. In fact, this association is what inspired the RACEMOM logo, with its pinstriped background. Aaron has had several cars over the years and currently has a 1951 Mercury. Michelle has a 1960 Buick.